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  • The next 4 billion : characterizing BoP markets (Inglés)

    This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying...

    Tipo de documento: Resumen Número del informe: 44962 Fecha del documento: 1 de julio de 2008 Tipo de divulgación: Disclosed Autor: Hammond, Allen L.,Kramer, William J,Katz,Robert M.,Tran, Julia T.,Walker, Courtland

  • Business and poverty 10 (2) : opening markets to the poor (Inglés)

    This report begins with a guest editorial; by Djordjija B. Petkoski; V. Kasturi, Rangan; and William S. Laufer. The next 4 billion: characterizing Base of the economic pyramid (BoP) markets; by Allen...

    Tipo de documento: Boletín informativo Número del informe: 44491 Fecha del documento: 1 de junio de 2008 Tipo de divulgación: Disclosed Autor: Petkoski, Djordjija B.,Rangan,V.Kasturi,Laufer,William, Hammond, Allen, L., Kramer, William, J.,Katz,Robert M., Tran, Julia, T., Walker, Courtland,Christiansen, Niels, Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari, Matsuo, Mia,Hiramoto,Koichi, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim, Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin, Israel, Moreno Barcelo, Quraishi, Subhi, Ameringen, Marc. Van,Magarinos, Benrangere,Jarvis,Michael, Cole, Andy, Afifi, Mohamed, Salah, Reem, Wistar, Christy L., Mor, Nachiket, Ananth, Bindu, Hara, George

  • Development Outreach 10 (2) : business and poverty - opening markets to the poor (Inglés)

    Contents of the development outreach newsletter are as follows: business and poverty: opening markets to the poor by Petkoski, Djordjija B.; Rangan, Kasturi; and Laufer, William S.; the next four billion:...

    Tipo de documento: Boletín informativo Número del informe: 57666 Fecha del documento: 1 de junio de 2008 Tipo de divulgación: Disclosed Autor: Petkoski,Gjorgjija,Rangan,V.Kasturi,Laufer,William,Hammond, Allen L.,Kramer, William J.,Katz,Robert M.,Julia T. Tran,Walker, Courtland,Christiansen, Niels,Neath, Gavin,Sharma,Vijay Kumar,Kogiso,Mari,Matsuo, Mia,Hiramoto, Tokutaro,Theriault,Katia,Madeira,Lindsay Sargent,Avato,Patrick Alexander,Ismayilov, Ibrahim,Taghiyev, Samir,Godunova,Olga,Mirmotahari,Farzin,Barcelo, Israel Morend,Quraishi, Subhi,Ameringen, Marc Van,Magarinos-Ruchat,Berangere Nicole,Jarvis,Michael,Cole, Andy,Afifi, Mohamed,Salah, Reem,Wistar, Christy L.

  • The next 4 billion : market size and business strategy at the base of the pyramid (Inglés)

    Four billion low-income people, a majority of the world's population, constitute the base of the economic pyramid. New empirical measures of their behavior as consumers and their aggregate purchasing power...

    Tipo de documento: Publicación Número del informe: 39127 Fecha del documento: 1 de enero de 2007 Tipo de divulgación: Disclosed Autor: Hammond, Allen L.,Katz,Robert M.,Kramer, William J.,Tran, Julia T.