This study is about the promotional techniques and structures that countries employ in their competition to attract foreign direct investment. On the basis of the evidence collected by the authors, it is argued that : 1) different combinations of promotional techniques are useful at different phases of a promotion program; 2) the type of organization responsible for promotion makes a difference in effectiveness; 3) there are various useful ways to...
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INFORMACIÓN
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1990/04/30
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Publicación
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8649
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1
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1
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2010/07/01
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Disclosed
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Marketing a country : promotion as a tool for attracting foreign investment
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lack of research on investment promotion