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Communication research on energy efficiency in India : communication needs assessment and stakeholder mapping - prepared for the World Bank energy and extractives global practice, South AsiaRegion (Inglés)

India is the world’s third largest consumer of energy. It is widely acknowledged that the role of energy efficiency (EE) in reducing India’s carbon dioxide emissions and improving energy security is critical. Achieving the overarching goal of increasing EE in South Asia would be enabled by a well-planned, professionally executed public communication strategy and outreach program with clear audience segmentation. As the first step towards implementing...
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