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A structured approach to understanding the financial service needs of the poor in Mexico (Inglés)

Financial service providers have traditionally focused more on the supply side of financial inclusion than on the demand side. Undoubtedly, it is easier to measure number of branches; total customers served, and aggregated portfolios rather than attempt to get into the messy business of poor and underserved customers' lives, businesses, and needs. However, authors are starting to recognize the fundamental importance of working directly with customers...
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