Customer centricity is, at its core, about understanding and meeting the needs of customers. From a business perspective, this means that generating greater value for customers is good for business because it increases product use, satisfaction, and loyalty while reducing costs. Research from a developed market context has found that a 2 percent increase in customer retention leads to a 10 percent decrease in cost. Other research has shown that a...
Vea más
INFORMACIÓN
-
2017/04/01
-
Resumen
-
119206
-
1
-
1
-
2017/09/07
-
Disclosed
-
The business case for customer centricity
-
financial service provider