The study explores an important emerging opportunity for African exporters in a particular U.S. market niche - Afrocentric textiles and home products. The size and specific demand requirements of this emerging market are assessed by way of case studies of several large U.S. retail firms which are trying to source these African products. For various reasons, African firms are having problems meeting the demands of these firms, and the study investigates...
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INFORMACIÓN
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1994/03/31
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Documento de trabajo departamental
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18477
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1
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1
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2010/07/01
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Africa can compete! export opportunities and challenges in garments and home products in the U.S. market
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african americans