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Small Businesses and Digital Financial Services – Predictive Modelling and Segmentation for Market Sizing and Product Design (Inglés)

Micro, Small, and Medium-Sized Enterprises are the backbone of vibrant and dynamic economies. But they are sometimes hard for financial institutions to identify because of the methods they use to conduct their transactions. As a result, many MSMEs do not get access to financing and financial products that are designed specifically to support businesses. Identifying these MSMEs and addressing their needs can be very advantageous for digital financial...
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