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Case Study : Jubilant Organosys - An Excerpt from Market Movers : Lessons from a Frontier of Innovation (Inglés)

Jubilant reckoned that it was going to be hard to succeed in this new, competitive global market. So, it decided to shift into higher value goods and, over the next decade, transformed itself from an essentially bulk chemicals manufacturer into a low-volume fine and specialty chemicals producer, with a growing focus on supplying the pharmaceuticals industry. It moved itself strategically higher up the value chain. The price and supply of molasses...
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