One of the key challenges facing innovative small and medium enterprises is customer acquisition. This is especially a constraint in less populated countries like those in the Western Balkans, where domestic demand can be limited for specialized services and products. Exporting to larger and richer countries provides a potential solution, but expanding into foreign markets involves considerable search frictions, and small firms may lack the skills...
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INFORMACIÓN
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2022/12/01
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Resumen
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178393
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1
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2022/12/08
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Disclosed
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Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting