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Virtual Windows Through Glass Walls? Digitalization for Low-Mobility Female Entrepreneurs (Inglés)

Social norms and childcare responsibilities often constrain women's mobility and work. This paper investigates the promise of digitalization in unlocking the growth of home-based businesses, an economic lifeline for women in developing countries. To do so, Jordanian female entrepreneurs were offered access to virtual storefronts through Facebook business pages, as well as access to an online digital marketing training created in collaboration with...
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