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Using Behavioral Insights to Drive Water Bill Payment: An Experiment in Recife, Brazil (Inglés)

The Recife Metropolitan Region (RMR), located in the state of Pernambuco in Northeast Brazil, has 4.1 million inhabitants, of which 99% have access to water and 34% (SNIS, 2019) to sanitation. However, water losses remain a policy challenge: 57% of the water provided by the utility company in 2018 did not generate sales revenue and around half of the utility’s clients defaulted or deferred their bill payment. Facing such financial water losses, the...
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